“small works from a BIG PLACE” is a travelling feast of miniature art works from a collective of Central Victorian artists.
Small art works, curated and presented to a high standard, will ‘pop up’ at different destinations along the historical railway line from Melbourne to Bendigo. This group show is taking art to people, allowing broad public interaction with local art and arts practice.
Creativity at the heart
Creativity and innovation are essential to the viability of regional towns. Supporting practicing artists provides a cornerstone for the development of creative communities. Showcasing art gives the audience fertile stimulus for thought, activates interaction and encourages imagination.
“small works from a BIG PLACE” aims to grow audiences and encourage local communities to invest in local art and artists.
Long term aim
Pop Up Art aims to coordinate and consolidate an arts collective of 200 Central Victorian Professional Visual Artists.
The works will be selected according to criteria developed via community consultations in 2013 + 2014. Participation, including council and community support, has been confirmed by the three neighbouring Shires of Macedon, Mount Alexander and Greater Bendigo.
Based in effective arts business practice, artists will be organised under one strong ‘brand’ that is linked to the destination of Central Victoria. This provides an opportunity for greater exposure for artists and the townships of this region, effectively telling the story of the diverse creative communities that enrich the region.
Beneficiaries and building capacity
“Small works from a BIG place” will contribute to collective foundations in order to equip the future delivery of new programs, initiatives and exhibitions. This can create the potential for ongoing opportunities to build upon creativity and innovation within local communities.
By providing business frameworks for best practice, this initiative will assist in building the capability of individual artists to become market ready.
“small works from a BIG PLACE” will strengthen amenity, connectivity, local interaction and create a community hub atmosphere at the V/Line stations, as well as actively support the regions arts community as a whole.